Social media is a tool that B2C companies excel with and B2B companies struggle with. But, to think B2B companies can’t also enjoy success from social media is a major mistake. When done the right way, successful B2B social media marketing initiatives provide powerful benefits to your business.
5 key benefits of B2B social media marketing
1. Increases Liability.
Increasing your B2B company’s exposure online helps to further grow brand awareness and create trust with your customers. Social media platforms allow your business to form a dialogue with current and potential clients. How you answer, connect and share on social media sends a clear message about the type of business you are.
Here are some ways that you can successfully build up exposure through social media:
- Post relevant, high-quality content frequently.
- Remain consistent with your brand and industry.
- Strengthens interaction with your audience by replying to comments/messages.
When you post have valuable content then your audience may share it with their audience, this increases your online exposure.
2. Drive Traffic.
As mentioned earlier, social media helps increase liability. In fact, social media is the best source of referral traffic. People might connect with your company on social media first, and then try to find out more about this, ultimately leading them to visit your website.
Make it easy for your reader to click through to your website by pleasing them with useful links, resources, offers and more. It is also important to remember that advertising content should be shared in a way that does not puzzle your audience, as this could run them away.
3. Improve Search Engine Optimization.
Social media is an important factor for SEO. By actively using social networks, your B2B company can increase positioning in Google’s organic search results. While Google is still unclear whether social signals effect their search ranking algorithms or not, but there is no denying that social media can indirectly affect your ranking. For example, backlinks carry a lot of power in increasing domain authority, which then leads to a higher ranking. The more you create and share valuable, high-quality content on social media, the higher you will rank.
4. Generate New Leads.
Increased traffic to your website through social media, drives an increase in new leads. Promoting social media platforms to boost exposure and industry trust will guide the right customers to your website.
When it comes to the success of each platform, LinkedIn is proven to be the most effective lead generator, then Facebook and Twitter. LinkedIn is used by professionals and business owners. It brings the ideal opportunity to target your ideal audience and tell about your business. So, optimize your company’s LinkedIn profile with useful information about what your B2B Company has to offer.
5. Feed Existing Relationships
Social media is a platform designed to connect with people. So make it a powerful tool in restoring relationships with your B2B customers whenever possible. Answer questions of your audience may have, solve their problems, talk to them and pay attention to them.
Customers may review your products and services on social media. Pay attention to their positive and negative reviews. Handle properly if you have any negative reviews.
When you give time and effort to social media marketing activities, the benefits have the power to take your business to the next level. Social media platforms help you to expand the reach of your content to existing and potential customers while keeping them both updated and relaxed.
What are you waiting for? It is time for your B2B Company to get social!
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