There are so many salons and spas within five miles of our apartment, but it is almost impossible to choose the right salon for your needs.
As there is an overwhelming number of salons to choose from, it is important for your business to stand out from this competition. Digital Marketing grants your salon to contact more people across a wider area than traditional marketing. There are so many types of digital marketing.
That’s why we put together this list of 5 digital marketing tips for salons and spas to try now!
1. Get more reviews.
Your customers want to hear and see how your current customers are experiencing your business.
Online reputation is highly important, and this can be a definitive factor for consumers who are looking for a new salon and spa. Finding a new stylist can be difficult, but positive feedback can be the principal factor when looking for a new salon.
Customers are more likely to click on businesses having high review star rating. So, Make sure you have positive reviews coming on a regular basis to build up your online reputation.
You can encourage your happy clients to leave feedback during their visits. This will highlight your team’s skills in reviews, showing consumers that you are good at what you do.
2. Boost the power of social media
Potential customers will go to Facebook or Instagram to check out your recent work. Photos are an impressive way to show your skills and to get new clients in the door.
Post high-quality content that will justify your experience within your industry. You can set up a daily or weekly social media to-do list which will help you to stay organized on task. For example, you can post Clients’ before and after images, Products or sale items, giveaways, Quick tips, tutorials with your local hashtags!
3. Improve your local SEO.
More and more people search for Google or Apple Maps to find the nearest salon or service to them. An up-to-date introduction can show customers your hours, contact details, website, reviews, and directions to your business.
4. Try social media advertising.
You can target your audience using Facebook and Instagram ads with location-specific (and demographic). This is a great way to put your salon in front of local consumers who have never heard of your business or are still in search. You can also combine these ads with a landing page or discount. This will improve your chances of bringing in more customers.
5. Build a responsive website with List pricing and services.
If you list these in the content of your site, this gives your browsing consumers a good idea of how much they are going to pay for particular services.
Want to Build a better digital marketing strategy for your salon or spa?
Call us on 8888211100