A digital marketing strategy is an important part of the overall business. Small businesses include many offline local advertising methods for their marketing but should also include a healthy portion of digital marketing strategies to maximize sales. A small business needs to adopt a digital marketing strategy that helps online users see it.
There are several ways of online marketing for small businesses. Some of them are more important to local, offline businesses, while others are more effective for those entirely operating online.
Today, we’re going to show you 10 different marketing strategies that have a proven history of success for small businesses.
5 online marketing strategies for small businesses:
1. Facebook Advertising.
Two million small to medium-sized businesses advertise on Facebook; it’s a cheap and impressive way to market to nearly any audience.
Facebook ads at advanced targeting. They allow you to target your audience based on location, interests, age, sex, online behavior, and many other factors. Creating Facebook ads is very easy. You just need a solid headline, a bit of descriptive copy, a good quality image, and a link.
If you choose Facebook as the right channel for you, we recommend using a tool like AdEspresso to run your campaigns and speed up your journey to positive ROI.
2. Google My Business
Ranking your Google My Business (GMB) listing is the most effective thing you can do for your business.
If you are running a local business targeting local clients, this is the most powerful strategy available to you.
For example, if someone searches for a “Digital Marketing Company in Pune”, What they will see is some paid ads, followed by THREE Google My Business listings. If you rank your GMB listing in these top 3, you can pull in large numbers of highly qualified leads day in and day out without spending so much on ads.
Google My Business links all different Google platforms at one central place, which includes Google+ profile, Google reviews, Google Maps profile, access to data on Google Analytics and Google Insights, and more.
If you have a unique brand name, you can even get a large display when people search for that name.
GMB immediately gives your business reliability and clarity.
To rank your GMB listing is not that hard. You simply need to optimize your profile and then collect reviews.
3. Google AdWords
There are more than 40,000 search queries on Google every second. No other advertising method can get your business before that many pairs of eyes.
Google Adwords is like the godfather of online marketing channels. It’s competitive. It’s costly. And if you know what you’re doing, it can work very, very well for you. It also allows you to gain immediate results and can scale as far as your budget allows.
Adwords is a symbiotic channel that can be combined with many other strategies to maximize output.
4. Organic Social Media
67% of consumers use social media for customer support, and 33% prefer using social media rather than the telephone. If they can’t find your business on social media, they will look for your competitors who are present on social channels. The real question isn’t whether you are active on social media or not, it’s how much time and resources you are investing in growing your social audiences.
The key is analyzing where your customers are and how they like to be contacted. If social media is the answer to both those questions, then you have to be on social media.
5. Content Marketing
18% of marketers say that content marketing has the greatest commercial impact on their business of any channel.
Content marketing is the process of creating and delivering valuable, relevant, and consistent content to attract a clearly defined audience and drag profitable customer action.
Unlike paid advertising, content marketing directs more on long-term results.
Content marketing is not easy, however, and need every element to be done right like:
- Quality content
- Relevant topics
- Optimized for SEO
- Optimized for readers
- Consistent content creation & promotion
Content is not narrowed to blog posts. It includes videos, podcasts, online courses through which people consume information.
You can select any strategy for small businesses, and then run small tests with each strategy to see what fails and what performs.
So are you looking for a digital marketing company for your start-up?
Call us on 8888211100