The world has been impacted by the COVID-19 pandemic!
As the whole world is suffering from the effects of the rapidly spreading Corona Virus, as no vaccination is yet available now governments are working to keep their citizens safe. Not only small – big businesses are affected but also the share market has affected globally. In all these situations, keeping the business stable and supportable in this condition is very important.
So, this is the time to promote the product, no matter what product is, we can do it together if you follow some helpful tips for boosting sales during and after COVID-19.
Let’s dive into it.
How to increase sales during Coronavirus pandemic:
1. Review Your Offering
No doubt due to COVID-19 our everyday lifestyle has been changed. You cannot ignore this when it comes to your customers. Some products you sell may be irrelevant to your customer’s needs, or some may be more important than ever. Ask yourself the following questions to determine what you should sell during and after the pandemic:
• What products you are selling that are not relevant to your customer’s need?
Research and find out which are products aren’t relevant to your customer’s needs that you may be selling during the pandemic.
• What products you are selling that are more relevant to your customer’s need?
The pandemic has affected your customers. We have to think about how their needs may have changed. You have to change your product and its use as per the situation and needs. But, you should only add the products to your inventory if it’s related to your business. If your business is about selling online books, it may not make sense if you add hand sanitizer to your product offering.
• Where can you move physical offerings for online ventures?
If your business has a physical presence, you must begin to move your business online if you haven’t already. Research and then build an online store that makes it easy for your customers to get what they need from your business without risking their health. This can be helpful in the long run. Ecommerce sales are expected to rise to $4.88 trillion by 2021. With an online store, you don’t have to worry about the negative effect on your business like decreased foot traffic, sales, lockdowns. This gives customers the option to buy from your store more safely, but still, get their products quickly and without a delivery fee.
2. Communication with Customers
During and after the pandemic, your business must be constantly communicating with your audience. Businesses and customers are both facing many changes in their day-to-day life, whether it’s a financial struggle or a simple change of routine.
Utilize your messaging channels, including social media to inform customers about what’s changing, staying the same, and new offers with your business. This includes the following:
- What products still are available?
- What is missing in the product?
- Is there any delay in product delivery?
- Which safety measures you are taking for customers and staff?
- What services will return when the pandemic will over?
While communicating with your customers, you will get the idea about what changes they would like to see in your business. Respond to that valuable feedback which makes them feel that you care about them more than their wallet.
3. Start Planning Ahead
If you had no plan for your business before and during the pandemic, then your business may have been suffered. So you have to start planning on how you’ll be deal with the rest of the pandemic and how you’ll be returning to normal once it’s over.
While we all want to increase sales in these unpredictable situations, look at what your business is doing right now, and list down weak points.
To start your plan, perform an audit of your business by asking yourself the questions like where are you losing sales, from where are you gaining sales, and from where have your business stop growing? What exactly happens? How COVID-19 has impacted your business and industry. Take measures to mitigate the damage.
You have to monitor how your country is approaching its economy and travel, as this can indirectly affect your business during and after the pandemic.
4. Redesign Your Marketing Strategy
One of the first things you can do during and after the pandemic is to analyze your existing marketing strategy and remove anything irrelevant or inappropriate. If you haven’t already, go through all of your scheduled campaigns, social media posts, and email marketing to determine what needs to be removed or changed.
As we move closer to the end of the pandemic, we may be able to get back to normal, but you should still stay aware of how you’re speaking to potential and existing customers. Your customers will be expecting your brand’s response to Pandemic. While designing your content or campaign you should keep in mind the following points:
- Your messaging should be clear and accurate regarding the pandemic.
- Adopt a pleasant tone, as many customers may be experiencing hardships at this time.
- Avoid making jokes about the situation of the pandemic.
- Don’t be serious all the time a lot of people need a more smile during this hard time.
You should not use the pandemic as an excuse to advertise your products. While running paid ads, you need to keep your ads up to date regarding your inventory. Don’t advertise products that are discontinued or out of stock.
5. Improve Your Local SEO
During the pandemic, your business must appear high up on search engines when your customers search for your products.
For that, you need to update your Google My Business listing and optimize for local search. If you have a physical business, this helps searchers find your business as it shows up on “near me” and “open now” queries. Local SEO help to ensure that your brand appears in front of the eyes of almost every customer who searches for local products specific to your business-niche and converts online searches into offline purchases.
In some countries, the number of cases is increased and decreases in others. It’s difficult to say when COVID-19 will stop challenging the world. But, by making these changes in your company you can reduce losses and increase sales even during and after the pandemic.
So keeping all the above points in mind, you can experience the sustainable business model that works through difficult situations.