Did you know that almost half of companies don’t have clearly defined digital marketing plans?
If you don’t have a perfect digital marketing plan currently, you’re likely missing out on valuable leads and revenue as online marketing strategies drive a higher return on investment (ROI) than traditional marketing.
So, we are here to help you out. In this blog, we’ll look at the technique for digital marketing success — 6 Digital marketing components you have to add to your strategy.
What are the 6 major components of digital marketing?
Digital marketing components include:
1. Search engine optimization (SEO)
2. Pay-per-click advertising (PPC)
3. Web design
4. Content marketing
5. Social media marketing
6. Email marketing
So let’s take an in-depth look at each digital marketing component.
1. Search engine optimization (SEO)
Search engine optimization is the foundation for successful digital marketing. search engine optimization (SEO) is referred to as the best strategy designed to boost the ranking of your website in online search results.
Why do you want to achieve top rankings?
You may have the best-designed website in the world, but if it does not rank on the first page, most people will never find you.
When your website ranks on the top of search engine results pages (SERPs), more qualified leads will find and contact you when they are searching for products or services related to your business. So, higher search rankings convert into more leads and revenue for your company.
How do you rank in search results?
You can use various SEO strategies for your business including:
- Create content that answers searchers’ questions
- Clean up your site’s code to increase page speed
- Improve user experience (UX)
- Get backlinks from reputable sites. & more
Always remember that SEO is a long-term strategy, so don’t expect to see results overnight. Also, SEO requires regular support to be in top rankings, but give the best results.
2. Pay-per-click (PPC) advertising
Pay-per-click (PPC) advertising is an excellent strategy to maintain the presence in search results while you building organic rankings with SEO.
If you want to boost your rankings quickly, PPC can start sending qualified audience i.e. leads to your site within a minute when your ads go live. This is an affordable option for businesses for most companies.
One of the best parts of PPC advertising is you only have to pay when people click your ads. This helps you to avoid wasting money trying to reach people who are not interested in your products or services.
PPC also provides advanced targeting options that allow you to target your relevant customers.
With PPC, you can target people based on demographics, location, and also the type of device they use. These targeting options make PPC a valuable component for successful digital marketing.
3. Web design
As digital marketing components drive leads through your website, your website should leave a positive impression on potential customers. 95% of a person’s first impression affects web design, so it’s an important factor in your digital marketing plan.
If your site is not so good, user-friendly, or takes time to load, it will probably send visitors to the back button.
To keep people engaged with your site, you need to design your website in such a way that reflects your brand and makes it easy for people to find the information they are looking for.
Boost your site speeds and streamline your navigation to improve the user experience(UX) makes it easier for leads to contact you.
Not happy with your current website? Nextstrategy.in can help you out. Our web design and development teams are trained in creating dynamic and mobile responsive websites that drive results for our clients.
4 Content marketing
To boost your search rankings and help potential customers learn more about your business, you need to organize your content into your digital marketing strategy. If you want to earn more leads and revenue, content marketing is a great strategy, as it generates 3x more leads than traditional marketing.
Quality content is a key to content marketing. Quality content leads you to target keywords related to your business which helps you achieve higher rankings.
5. Social media marketing.
2.3 billion people use social media, this makes it a valuable component of digital marketing. Social media helps you to connect with current and potential customers by developing relationships with them. If they have questions about your products or services, they can easily connect and ask you directly on social media.
For example, if you are in the automobile industry and receive a lot of questions about specific product work, or any problem related to your product, you can analyze the problem or question and solve it this increase the trust of your customer in your brand. This makes social media a valuable customer service tool. Today, 70% of people have used social media for customer service, whether that be to ask a question about a product or service.
Most social platforms also let you run paid ads to target and reach your potential customers.
You can increase your social media strength by responding to social media comments on time and in a way that makes your followers feel seen and valued. This will help you to increase the trust of your audience in your brand.
6. email marketing.
Another great lead-nurturing strategy of successful digital marketing is Email Marketing.
As people allow you to receive your emails, it means they are interested in your products or services. Email marketing allows you to follow up with potential customers and send custom information about products or services to them.
You can also personalize your emails based on subscribers’ needs and interests using segmentation to deliver content that helps with them.
Worried about creating, sending, and auditing engaging emails? Nextstrategy.in offers the Best email marketing service to design eye-catching emails and track results in real-time.
Nextstrategy.in is an award-winning digital marketing agency in Maharashtra.
At Nextstrategy.in, we offer complete digital marketing solutions that fit your needs and budget. Our services include:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC)
- Web design
- Content marketing
- Social media marketing (SMM)
- Email marketing & more
Want to get these digital marketing strategies for your business?
Contact us online today or give us a ring at 8888211100.
Our strategists would love to talk with you about how you can earn more leads and revenue for your business!