Best Digital Marketing Strategy for Real Estate Agency

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As a realtor, you may experience a major change in the last ten years. Clients are beginning to buy houses differently, like online market research. 

For best-in-class realtors, digital marketing has become the forefront of marketing efforts. From generating new leads to completing successful sales, the real estate industry is now dependent on digital marketing.

Importance of Digital Marketing in the Real Estate industry

Social media is the game-changer for realtors who are seeking ways to get noticed online. From purchasing Facebook Business Ads to sharing photo albums of new projects, various social media platforms allowed real estate professionals to build a brand and booming sales for the business. 

With 84% of real estate professionals using social media platforms show that digital marketing strategy can have a much greater impact than traditional marketing strategies.

So, here are the 6 best real estate digital marketing strategies to get the results you’re seeking.

1. Develop an Email Campaign

No matter the industry, email marketing is a valuable tool in connecting with new leads and staying connected with past clients. A well-shaped campaign will carry potential clients through determining actions based on their buyer profile and previous actions with you.

According to Smart Insights, the average open rate of emails for real estate businesses is around 27% with a click-through rate (CTR) of 3%. But, if your content is relevant and catchy, they will be interested in opening the email to see what you want to say.

2. Create a User-Friendly Website

How many times have you opened a website and close it because it would not load fast? But, with the help of a professional web designer and a knowledge of what your clients are looking for, real estate professionals can develop a responsive website that is mobile optimized. 

Almost all websites are mobile responsive, so if your website is not mobile responsive, then your clients will not be able to browse your site comfortably. 

Also, implement a live chat feature on your website. Your real estate business is people-centric, so it’s important to be available when they need to ask questions. Investing in live chat software grants people to connect 24/7. This will help you to schedule appointments without necessarily speaking directly to your client.

3. Pay-Per-Click Advertising.

Pay-Per-Click is also known as PPC. Advertising is a great strategy for realtors looking to generate new leads based on ads.

PPC is a great digital marketing option for real estate businesses seeking clients who may be interested in their offers, as they only have to pay when someone clicks on their ad.

PPC ads can be targeted at individuals who have searched for keywords in Google or another search engine.

4. Create Valuable blog Content.

As per the research, websites with blogs have 434% more indexed pages and 97% more indexed links than their competitors. This will help real estate professionals to achieve better SEO.

A blog is a great way to level-up your SEO which builds a positive online reputation and gives your clients actionable advice for buying or selling a home. Without valuable content, a real estate professional’s digital marketing strategy is nothing! 

Make sure that you regularly post relevant content that helps buyers and sellers as answers to their real estate questions. 

5. Create a Social Media Marketing Strategy.

It’s good to post real estate-related content on your Facebook account in a while, but a full-fledged social media marketing strategy truly earns the results you’re looking for. 

Here are some ideas of useful content to post on your social media channels: 

• New or existing listings

• New Project launching 

• Case studies

• New Features 

• Relevant blog posts

• Success stories

The most important thumb rule for developing a social media strategy for the real estate business is to share different content. Make sure that your content is useful for a broad audience, not just leads in the market who are searching for new homes. 

6. Host a Webinar.

As a real estate professional, sharing all your facilities is crucial for successful digital marketing. So go for techniques such as webinars and online workshops which help you to reach a large audience and stay consistent in the industry. 

Digital marketing for real estate professionals builds high generating inbound leads!

7. Spend time on Search Engine Optimization.

Search engine optimization also called SEO, is a crucial capacity to drive leads to your website. When done correctly, your website and web pages will show up higher on search engine results pages (SERPs) for relevant searches and keywords. 

Google and other search engines are regularly changing their algorithms, so it’s critical to focus on your SEO. Keywords are a basic aspect of SEO that can make a big difference. To include keywords in your SEO strategy, make sure that you include high-ranking keywords relevant to your industry in your blog content and website.

There are also other elements in strong SEO strategy, including:

• Backlinks 

• Meta tags (e.g. Meta titles, Meta descriptions)

• Social media pages

As content is a valuable asset for a good SEO strategy, make sure that you are updating your blog with high-value, long-form content regularly.

Sell Your Property with Nextstrategy.in’s Specialized Real Estate Marketing strategy

As an advertising agency with experience in real estate marketing, we understand your business wants to generate new leads for your business.

We bring ideas, insight, passion, and experience to help our clients engage with their customers by creating stunning campaigns. 

So, if you want to boost your business to the next level,

call us on: +91 8888211100

Or Contact us on Nextstrategy.in to get the next strategy for your business!

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