What is Keyword Research?
Keyword research is a practice used to find and research words and phrases that people use in search engines, like Google, Bing, and Yahoo when looking for products, services, or general information.
Keywords are the foundation of SEO. If nobody is searching for what you’re writing about, you will not get traffic from Google no matter how hard you try.
The process of keyword research involves planning, analyzing, and the use of keyword research tools. For the best SEO results, it is important to optimize a website’s content for the most relevant keywords. The good practice to search for related keywords that have low competition and still a high number of searches. Higher web traffic results in easier to achieve a higher rank in search engines.
BEST FREE TOOLS FOR KEYWORD RESEARCH
There are so many paid keyword tools you can use, like Moz, SEMrush, and AHrefs.
But if you are just starting out and can’t justify paying for any SEO tools, here are some free keyword tools to help you with Keyword research with zero investment
To start keyword research on Google Trends by entering your specific search term in the search box on the homepage. By default, this runs a search of Google’s most popular keywords, but you can also change it to scour YouTube search data.
Google Trends will show a graph of the search term’s popularity for the past years. By looking at the past two or three years of data, can help you out with true trending keywords. This feature helps to identify keywords that are growing in popularity and to avoid keywords that are becoming less popular over time.
The ability to recommend related keywords that are currently growing in popularity makes Google Trends unique. This feature is impressive as it allows you to identify better, more relevant keywords based on your core search term.
Keyword Generator finds up to 150 keyword ideas for any main keyword.
Like, if we’re searching for “Digital Marketing,” it will give one hundred keyword ideas containing that main keyword along with their estimated average monthly search volumes and Keyword Difficulty (KD) score for the first ten keywords. Keyword Difficulty is a number between 0–100 that estimates ranking difficulty. Generally, the higher the keyword difficulty, the more backlinks you will need to rank. Also, check out a list of 50 question-type queries related to the main keyword.
You can also use this tool to find keyword ideas for Bing, YouTube, and Amazon by just switching the search engine at the top of the page.
To start your keyword research, enter one or more seed keywords, and click “Sheet keywords”. It pulls thousands of autocomplete suggestions from Google. If you want to generate a lot of keyword ideas fast, this tool is best for you. You can also export this result for free in one click.
The only downside to Keyword Sheeter is it’s quite basic. It doesn’t show any search volumes, keyword difficulty.
But it has remarkable features: positive and negative filters.
So to know how these features work let’s go for some examples. Let’s add “how” to the positive filter. Now it only shows queries that contain the word “how” which may be informational keywords that might be important to make for good blog posts.
The negative filter works the opposite. It omits queries containing certain words. This is useful for eliminating anything which is irrelevant.
Answer the Public gives the results in questions, prepositions, comparisons, alphabetical, and related searches related to seed keywords.
Confused? Let’s go to each of these one-by-ones.
When we entered a “seed” keyword it will show questions firstly. These are search queries containing who, what, why, where, how, which, and so on.
Let’s take “Digital Marketing” as a seed keyword.
And it will show questions like:
What digital marketing is?
Why digital marketing is important
Will digital marketing replace traditional marketing?
You’ll see visualization by default, but you can also switch to a regular list.
Next up, it shows propositions—i.e., for, can, is, near, without, with, and to.
Digital marketing can enhance the value of products.
Digital marketing for beginners
Then, it shows comparisons—i.e., versus, vs., and, like, or.
Digital marketing and social media marketing
Digital marketing or web development
And finally, it gives alphabetical and related. Alphabetical is Google autocomplete suggestions.
5. Google Search Console
Google Search Console helps to track your website’s performance in organic search. So you also know data about the keywords that you already rank for. You will get a lot of useful insights from this report.
The columns “Average position” and “Average CTR”, show each keyword’s average ranking position and click-through rate.
But what about finding new keywords?
Sort the report by CTR from low to high. Then it will show keywords that you’re ranking for but never targeted. If any of these have lots of impressions with a low click-through rate, it could be worth targeting that keyword with a new page.
Randomly using any keywords will not help your website grow. In fact, it will be difficult for Google to index your website in the right search group. You should conduct a smart keyword strategy for your SEO efforts. Keywords are the foundation of SEO. Keyword selection needs an in-depth knowledge of SEO and Digital Marketing.
For this, you will need an SEO expert to do it for you. Looking for one? We have an SEO team for you. Nextstrategy.in is a leading SEO services company in Pune. From Keyword research strategy, optimizing your website to monitoring the SEO performance; our team can get you your dream ranking on the SERPs.