Social media can be a dynamic platform for growing your
community, as well as generating leads and sales.
According to one survey, 85% of brands report generating a
new client or customer from social media. But just being
on social media is not enough to get followers or
customers. The key lies in how well you engage your
audience, which is where great, punchy social media copy
comes into the picture. Below are four examples of
effective social media copywriting strategies that you can
apply to your brand’s social media content.
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4 Effective Strategies for Writing Copy for social media
1. Encourage your audience to join the conversation.
In the early days of social media, many businesses aiming to
engage their audiences on Facebook and Twitter were slow to
catch up. Fact that these platforms were not just about
self-promotion or advertising. Social media is about being
social, which requires moving from one-way to two-way
communication (i.e. conversation). How brands do it: One way
to encourage conversations with your followers on your
social media channels is to write copies asking them
questions and replying to their responses. Examples include:
“Tell us your ideas…” “Tell us what you think.” “What are
you looking forward to/excited about?”
2. Add image with emotional Copy.
Sometimes, less is more when writing copy for social media.
Take Instagram, for example, where the average user spends
21 minutes each day scrolling through photos and videos. On
such a visual-driven platform, crispness is the name of the
game. Use your captions to elevate your images and videos by
conveying a message that gives rise to emotions.
3. Desire to Learn.
Professional social networks like LinkedIn bend more towards
content delivery and consumption, with 94% of B2B marketers
using the platform as a content distribution channel. These
are people who constantly want to learn about industry news
and updates, so your copy should seek to fulfill this need
accordingly, by doing the following: sharing industry news
Sharing quotes from industry leaders/influencers sharing
4. write a copy of Leverages FOMO
The fear of missing out on (FOMO) is a powerful motivator
that fuels many of our social media behaviors. A survey
shows that 56% of social media users are afraid of being
away from social networks because they might miss out on
events, news, and important status updates. And
unsurprisingly, FOMO can also be an impressive way for your
social media copy to grab people’s attention, especially if
it uses the following elements: Exclusivity – copy reflects
exclusive access Urgency – copy communicating an offering
available for a limited time only Scarcity – copy
communicating limited availability on an offering.
No matter which social media platform you use for your
brand, great copywriting can be the key to engaging your
followers more effectively. These four social media
copywriting strategies give your audience a reason to stop
and consume your content, which helps you to stand out from