What is this Facebook Metaverse?
You guys heard that Facebook is changing its name from… TO META?!
So, what are we supposed to say now? Say, “hey add me on Meta??”
No… relax! The Facebook app that we’re using will keep its name.
But the parent company Facebook, which owns Facebook, Instagram, WhatsApp, Messenger changed to Meta.
Why did Zuckerberg make this change? What does meta mean?
We are working on these questions about Facebook Metaverse and more in this post.
Let’s go ahead!
What happened to Facebook?
In October of this year, the parent company Facebook was rebranded to Meta – which arrives from the word Metaverse.
Mark Zuckerberg said,
“Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future.
Over time, I hope that we are seen as a Metaverse company, and I want to anchor our work and identity on what we’re building toward.”
What is Facebook Metaverse?
Investopedia says that “The Metaverse is a digital reality that combines aspects of social media, online gaming, augmented reality (AR), virtual reality (VR) and cryptocurrencies to allow users to interact virtually.”
Zuckerberg said,
“In this future, you will be able to teleport instantly as a hologram to be in the office without a commute, at a concert with friends, or in your parent’s living room to catch up.”
Why Is Facebook Doing This? So why are they changing their parent company name for this?
We have discussed Zuckerberg’s reasoning earlier, that it was to better show everything they’re doing today and “be seen as a Metaverse company.”
But let’s study a few other factors that are likely to play here.
Even if you don’t pay attention to the news much you have probably heard that Facebook and Zuckerberg have been in hot water for the last couple of years.
So some quarrel that this rebrand is all a part of Facebook’s plan to magically start fresh and just sweep away all their bad press.
Others say it is “about controlling the operating system of the future.”
We all know Facebook has a history of copying factors from other platforms and then slowly dominating the space.
Like, Snapchat Stories brought to Instagram Stories, Vine brought to Instagram video, TikToks led to Instagram Reels, and so on.
So, as you can see, there are already some strong judgments about this rebrand.
And the list goes on.
How does Facebook Metaverse Impact Your Marketing?
Yes, you possibly want to know how this change impacts your marketing efforts on the Facebook and Instagram platforms?
Zuckerberg said in his video announcing Meta that “our apps and our brands, they are not changing either.”
So you may not identify a direct change to your existing social media marketing campaign right away.
But, you can definitely count on a rush of new marketing opportunities to come out within the Metaverse.
Zuckerberg also said,
“If you’re in the Metaverse every day, then you’ll need digital clothes, digital tools, and different experiences. Facebook’s goal is to help the Metaverse reach a billion people and hundreds of billions of dollars of digital commerce this decade.”
So, as a business owner marketing your brand, you have to keep your eye on this technology as it develops.
And we are done with our post on Facebook Metaverse!
If you need more help with your Facebook marketing campaigns, then let nextstrategy.in — a Facebook marketing company, help you.
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