Top 5 free and paid social media analytics tools for marketers

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If you’re responsible for your brand’s social media analysis, you may have a lot of questions!

How do you find out insights into your social media marketing? How much time and budget spent on social networks? What is your top-performing content? What’s the overall impact of a brand’s social existence on your business?

Free and paid social media analytics tools for marketers - Nextstrategy.in

We have answers to all these questions! There are free Social media tools that can give analytical answers you need to grow your brand!

Here are the top 5 free and paid social media analytics tools for marketers:

  1. Buffer Analyze
  2. Sprout Social
  3. Hootsuite
  4. Zoho Social
  5. Sendible

1. Buffer Analyze

Buffer Analyze is a social media analytics tool for brands that want to make decisions about their social media strategy to measure their results. It tracks performance and creates reports for Instagram, Facebook, Twitter, and LinkedIn, and gives a result on all from one intuitive analytics dashboard. You will get data and tells you when what, and how often to post to maximize your results.

Social media channels:

  • Facebook
  • Instagram
  • Twitter

Free trial days: All features for 14 days

Pricing options: $35 and $50 per month

2. Sprout Social:

Sprout Social is a powerful, all-in-one social media management platform and monitoring tool that provides enterprise-level options. Its cross-channel social listening features perform an approximate analysis of topics, hashtags, and keywords. Uncover trends and actionable insights from social data to inform brand and business strategy. It understands your audience behavior and can tell how your content is performing on various social networks from its reports.

Social media channels:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn

Free trial days: All features for 30 days

Pricing options: $99, $149, and $249 per month

3. Hootsuite:

Hootsuite is a strong combination of social media management, listening, publishing, and analytics tools. It helps to find out what kind of content is working for you to increase the reach of your posts. It also improves the effectiveness of your ads. It has detailed analytics features that give you a clear understanding of your performance across all social platforms.

Social media channels:

  • Facebook
  • Instagram
  • YouTube
  • LinkedIn
  • Twitter
  • Pinterest

Free trial days: All features for 30 days

Pricing options: $19, $99, $599 per month, and enterprise pricing

4. Zoho Social

Zoho Social is a social media management tool that helps businesses and agencies grow their presence on social media.

It is a best-in-class, unique and dynamic software suite that has CRM, collaboration, and other SaaS options that help to manage the entire operational workflow. Zoho Social is the part that allows you to understand your social media audience and how they engage with you. You can check out multiple channels from a single dashboard and respond in real-time. You can also measure their reach and engagement.

Social media channels:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

Free trial days: All features for 15 days

Pricing options: $10, $25, $200, and $300 per month (annual pricing)

5. Sendible

Sendible is the leading social media management platform to manage social media more effectively with considerable monitoring, adopting, and informing features. The Sendible platform brings all your social networks together into a centralized hub and gives ready-to-use insights for post content and engagement, mentions, and audience profiles across digital channels.

Social media channels:

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • YouTube

Free trial days: All features for 30 days

Pricing options: $29, $99, $199, and $299 per month

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