Have you used Instagram Story Ads For Your Business?
Over 500 million people use Instagram stories every day.
But in this usage, stories have been shown to be high-converting.
Research shows that 58% of people become more interested in a brand or product after seeing it in stories and, 50% said they have visited a website to buy a product or service after seeing it in stories.
So today, we are going to show you how to create Instagram Story ads along with best practices for maximizing your returns.
What are Instagram Story ads?
They are full-screen vertical pictures or videos that appear in between organic Instagram Stories.
You can identify them by “sponsored” text.
And below is an example of a Story ad.
You can deliver these ads to a selected specific target audience. Also, give them a call to action like:
- Shop Now,
- Sign Up, or
How to set up Instagram Story ads?
Step 1: Head to https://business.facebook.com/adsmanager and click the green create button.
You need to choose a campaign objective that makes sense for your business goal. If you choose the post engagement campaign, it is going to deliver your ad to people within your target audience who are the most likely to engage with your ad — but not likely to make a purchase.
If you want more sales on your website, do not choose the engagement campaign or even the traffic campaign, choose the conversion campaign.
As the conversion campaign shows your ad to people within your target audience, they are the most likely to convert.
The campaign objectives that are compatible with Instagram Story ads are:
- Brand awareness
- App installs
- Video views
- Lead generation
So, you need to choose from one of those.
But for this post, we want to focus on the Instagram Story ads specific parts.
Step 2: So you need to scroll down to placements, click Manual placements, unselect everything except the Instagram platform.
And then, unselect all placements except for the Instagram Story placement.
Then click through to the ad level.
Step 3: on this screen, make sure your Facebook business page and Instagram account are selected and then scroll down to the ad setup.
Instagram story ads
Here you can choose your format for your ads:
- Single image,
- Carousel, or
If you have an eCommerce store and sell online products, the carousel or collection ads would be a good option because then you can toggle on dynamic formats and creatives.
Dynamic ads allow you to pull from your product catalog.
It is a personalized experience for them because you are showing each individual the exact product they were looking at previously.
Step 4: We’re going to use the single image format here, so we’re going to scroll down to ad creative and click add media.
You need to add a caption in the primary text box, which is technically required.
But for the Story ad placement, most people don’t even see it, let alone read it.
So don’t depend on that text to do any of the legwork in converting your audience.
You need to use the creative for all of your marketing.
After this, you will need to put your destination URL to where you want to send traffic.
If there are any errors, you can fix them now.
You can choose a call to action from their list of options.
CTA that makes the most sense based on what your ad says and what your campaign objective is.
Step 5: Once you have got everything looking the way you want it, you can hit Publish.
This is how you can create Instagram Story Ads
So give Instagram Story ads a try!
If you need more help with your Instagram ad campaigns, then work with our Instagram advertising agency now!
Call us on : +91 8888211100
Get in touch with us to get started.