Setting social media goals is about understanding where you are and calculating where you want to be.
Without them, it is hard to know if your strategy is working or not.
We are not talking about vanity goals like raising your follower count or getting more likes. Your social media goals can and should be, be more than that.
So, now you have to think about realistic goals for your business and how do you track them?
You are in the right place.
In this blog post, we are sharing a step-by-step guide to setting SMART social media goals.
How to Set Social Media A Step-by-step Guide for 2022?
- Analyze Your Overall Marketing Objectives.
- Identify Key Metrics.
- Review Your Current Performance
- Set Realistic Goals
- Measure Your Results
- Report on Performance
Step #1: Analyze Your Overall Marketing Objectives.
When it comes down to your social media content, it should be related to your marketing and business efforts.
Like, what are you looking for? Are you looking to generate more leads? Drive sales? Build brand awareness? Offer customer service?
With a clear idea of your overall marketing goals, you can make clear decisions on your social media strategy, and what is really important to track and measure your performance against.
Ask yourself “why” each social media platform is important for your brand. Knowing why you are displaying on these channels is more important as it will support your business goals is key.
Step #2: Identify Key Metrics.
Now, you are clear on your objectives, it’s time to identify key metrics.
Key metrics, sometimes introduced as key performance indicators (KPIs), are the measurements you will choose to focus on and analyze.
Here are some metrics the social team measures on their channels:
- YouTube Views
- Audience Growth
Step #3: Review Your Current Performance
As someone famous once said, “The only way forward is back.”
We know it is not the most exciting task, but it is a necessary step in the goal-setting process.
Once your audit is complete, take a hard look at your findings.
The end goal is to make sure everything you share forward has a purpose and helps to support your brand’s objectives.
Step #4: Set Realistic Goals
Now, after completing a social media audit and knowing your key metrics and business objectives, it’s time to start setting goals.
We advise on setting SMART social media goals:
Specific: Include specifics to help you track the success of your content.
Measurable: The goal has to be computed in some way.
Achievable: Your goals should be challenging, but still within reach.
Relevant: is it relevant to your goal to achieve your business objective?
Time-sensitive: What is the timeline for this goal?
Step #5: Measure Your Results
Once your goals are set, it’s time to track and measure your progress and results.
Most social media platforms provide analytics in their app. There are also great, third-party tools.
Some Instagram Analytics gives you a visual overview of how your posts and stories are performing.
Step #6: Report on Performance
Reporting on your performance is a key factor in knowing if you are achieving your goals.
In your report, you can include your key metric numbers, month-over-month or year-over-year comparisons, and whether you’re on track to achieve your end goal. The weekly report is a high-level pulse check, while the monthly one goes into much more detail.
Think of your monthly social media report as a highlight reel that measures your wins, losses, and opportunities.
Setting social media goals does not have to be daunting, especially when you follow these six steps.
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