If you post content on your Facebook business page, you should know how to use the Facebook publishing tools, when it comes to posting on Facebook. So we are going to cover both of those things in this post.
Keep reading to be up to date on everything to maximize your posts’ reach and engagement through Facebook publishing tools.
How to Use Facebook Publishing tools? How to create and schedule a post using Facebook Publishing tools?
on your desktop, look at your Facebook business page, scroll down the toolbar on the left-hand side and click publishing tools and you hit the blue create post button.
Here you can use the text box to add your captions and use the media tools to upload 1 or multiple photos or a video.
If you have your Instagram account connected, you can also check the box there to create a post for Instagram.
If you don’t have your Instagram connected yet, you can also connect it.
You can go back to your main page again, scroll down to settings, select Instagram and then follow the prompts to connect it.
If you select both, the creative will be published on both Facebook and Instagram.
But you can also personalize the text to have one version published on Facebook and one on Instagram.
This is helpful for a few reasons, one being that you cannot put links in your Instagram captions.
So, if you are using a link in your copy, you will usually want to refer to the “link in the bio” for Instagram and the actual URL for the Facebook copy.
Another reason is that you want to use hashtags on your Facebook copy, as they are more commonly used on Instagram.
Let’s say you want to use up to 30 hashtags on Instagram, and maybe 1-3 on Facebook.
You can also add the location, and this will appear on both platforms. All these changes you make will be updated in real-time in the preview window on the right.
If you want to publish right now, you can hit the blue Publish button.
If you want to schedule it for later, click the drop-down arrow to hit schedule, or save it as a draft if you want to resume it for working on it later.
Now one thing wants to add here is that if you add multiple photos, it’s been a little finicky with publishing on Instagram.
You can click that editing pencil to crop the photos so that they look correct on both Facebook and Instagram.
For Facebook, it is not an issue. But since Instagram automatically publishes in a perfect square, you need to edit the pictures if they are more horizontal or vertical to ensure the images are not cut off.
So just keep in mind that if you need to publish multiple images on Instagram and Facebook too try to be they should be a perfect square.