Instagram Ad Strategy 2021: Step-by-step Guide

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Do You Have an Instagram Ad Strategy for Your Business?

Today, we are talking about creating a strategy for your Instagram ads, step-by-step.

We will also explain to you how to set up customs and Lookalike audiences.

So, stick around, as we have tips for checking your ad performance and step-by-step tutorials on how to develop your Instagram ad strategy.

Should Your Business Be on Instagram?

Since you are reading this post, we are going to consider that you have already agreed that Instagram is a crucial part of your marketing strategy.

So, we will not spend too much time convincing you why you should use it.

But here are some important stats in case you don’t know.

  • 1 billion people use Instagram every month.
  • 51% of users are female and 49% are male (so your audience is there)
  • 130 million users tap on shopping posts every month.
  • 50% of people have visited a website to make a buy after seeing it on Instagram
  • Instagram was created to add more features to make selling on the app even easier for small businesses.
Instagram Ad Strategy 2021: Step-by-step Guide - Nextstrategy.in

6 Steps To set up Your Instagram Ad Strategy

Step 1: setting your goal for advertising

Step 2: How to use Custom & Lookalike audiences for affordable reach

Step 3: How to select the right ad topic for your audience

Step 4: figure out how much you are going to spend

Step 5: setting up your ads & launching them

Step 6: checking your ads and evaluating performance

Step 1: setting your goal for advertising.

What is your goal? It is essential to determine your goal early because, without that, you will not be able to:

  • Select the right audience,
  • Create a targeted copy, or
  • Choose on the visuals.

On Facebook, goals fall into a few categories (which are actually called objectives):

  • Awareness
  • Conversion
  • Consideration

Think about what your business wants right now.

More sales? Go for conversion.

Need to educate people about your service by making them visit your Instagram profile? Select Awareness.

Need to talk to more people so your sales team can do the work? Looking for Consideration.

To build your Instagram ad strategy, you need to know your goal first so that you know whom to target and what kind of ad you have to show them.

Step 2: How to use Custom & Lookalike audiences for affordable reach

You can not make good ads if you don’t know for whom you are making.

This is one of the most important steps to creating your Instagram ad strategy.

You can divide potential audiences into as many categories and subcategories as you want.

But we like to keep them simple, at least for most general small business advertising efforts.

Those categories are:

  • Potential new customers

These ads should focus on introducing your brand and products to new people. These people do not have any idea who you are. You can call this a cold audience.

  • Customers who recently purchased from you

These ads focus on boosting repeat purchases. Show similar products, items from the same collection, or new arrivals.

  • Loyal customers

These ads focus on acknowledging your returning customers. Make them feel special by awarding them early access, special offers, etc.

  • Previous customers

These ads should focus on winning these customers back.

You can also create a Lookalike audience using each of the above suggestions.

How custom audiences work and why we use them:

Custom audiences use data and interaction from your website, Instagram account.

These audiences commonly work more accurately than cold targeting (using general demographics, interests, behaviors, and locations).

They are considered a warm audience because they have interacted with you in some way.

And, these audiences are what you used to create Lookalike audiences.

An engagement Custom Audience

This is made up of people who have engaged with your Instagram account in some way, like watching videos, liking, commenting, following, etc.

If you have over 100 people on your email list or in your CRM, we recommend uploading them and creating a lookalike audience ASAP.

Step 3: How to select the right ad topic for your audience

We would like to ask a few questions:

What is my goal?

Who has achieved my goal before (what audience)?

Why did they complete my goal before?

What situations have led them to this business?

What matters to them?

What product or service will solve their problem or meet their desires?

Each of these question’s answers will guide you to the people who will respond.

You can formulate each answer to this question into a few short sentences (for CTA’s) and a couple of paragraphs (for descriptions).

Step 4: figure out how much you are going to spend

Instagram ads are pretty affordable. They hover between $0.70 to $2 per click on average.

According to research, the average Instagram CPC in July 2021 in the United States was $1.28.

So before going to fix your Instagram ad strategy to have to figure out how much you want to spend.

Step 5: setting up your ads & launching them

It’s time to get these ads set up and launched.

Step 6: monitor your ads and evaluate the performance

When we run ads for clients, we like to launch an ad and let it run for two weeks (provided nothing wild has happened) before making any changes to it.

Here are a few things you should look out for.

1. monitoring your ad:

Monitor when your ad and let it run for 2 weeks after that date.

Watch Frequency and Ad Relevance Diagnostics (Quality Ranking, Engagement Rate Ranking, Conversion Rate Ranking).

2. Evaluating your ad

Check your CTR, CPC, the number of conversions (or leads, clicks, whatever your goal was), and ROI.

You’ll look at all of these metrics in combination with each other to determine whether your ads performed well or not.

Take Your Instagram Ad Strategy To The Next Level Today! Want faster results?

Work with nextstrategy.in – Best Instagram advertising agency in Pune!

Contact us to talk to one of our expert team members.

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