On-Page SEO: Complete Beginner’s Guide

Most people think there’s nothing more to on-page SEO than placing a few keywords here and there. That’s improper. Keyword placement still matters, it’s not that important as it used to be.

While on-page optimization is less direct than it once was, it’s still the easiest part of SEO. There few things you have full control over and don’t require much technical skill. If you know how to make basic website edits, and are willing to do a bit of research, you can do it well.

On-Page SEO: Complete Beginner’s Guide - Nextstrategy.in

SO here is the step by step On-Page SEO: Complete Beginner’s Guide:

  1. On-page SEO Basics.
  2. Creating SEO content.
  3. Optimizing content.
  4. On-page SEO tools.

1. On-page SEO Basics.

Let’s understand what is on-page SEO is and why it matters.

What is on-page SEO?

On-page SEO is also called on-site SEO. On-page SEO is the process of optimizing web pages to rank higher in search engines by optimizing visible content and HTML source code.

Why is on-page SEO important?

Google looks at your page’s content to determine whether it’s a relevant result for the search query or not. Part of this process involves looking for keywords.

But there’s more to on-page SEO than including keywords in your content.

Google is looking for the most relevant search result for a query. If your page is about Digital Marketing and you have to write relevant content about digital marketing which make Google knows there are probably more relevant results out there.

Relevance plays a big part in on-page SEO. 

2. Creating SEO content.

Before you think about making ‘technical’ optimizations like placing keywords here or there, you need to create good content with your relevant keyword that Google wants to rank.

Here are the four things you need to know:

  1. Be relevant
  2. Be thorough
  3. Be unique
  4. Be clear
  1. Be relevant

Relevance is the most crucial part of on-page SEO, which means aligning your content with search intent. If you fail to give searchers what they want, you may lead to not ranks for your keyword, because nobody understands search intent better than Google. 

2. Be thorough

Having content that aligns with search intent is a good start, but it’s rarely enough. To be on the first page of Google, it needs to deliver on its promise.

You may have a rough idea of what your audience might want to see. For example, if you’re writing about How to learn digital marketing and the top-ranking pages are for beginners, it probably wouldn’t be wise to explain the advanced technique of digital marketing. 

3. Be unique

It’s necessary to give searchers what they want, but you also need to give them something new. If you fail to do this your content may be like everyone else’s & nobody wants this. So, there should still be scope for some creativity.

For example, if you are looking for SERP for “SEO tips,”. Here the goal is clear, people want a list of tips to improve rankings and boost traffic.

But while many of the tips you list should be unique, that is the tips or point should not find anywhere else. If someone comes across the page, should find that tip useful, and decides they want to share it with others.

This may little harder to do this with other content types, but it’s still possible.

4. be clear

No matter how well your content aligns or how thorough it is, nobody will read it if it will not clear. For example, if the page has the best content but just a wall of text nobody wants to read.

Follow below simple tips to create clear content that people will want to read:

  • Use bullets to help readers.
  • Use descriptive subheadings.
  • Use images to break up the text.
  • Write in simple words that everyone can understand.
  • Use short paragraphs to avoid “walls of text.”
  • Use a large and readable font to help readers avoid eye strain.

If you cover everything people are searching for then they will check out more about your website, but they can’t find it, they will hit the back button.

3. How to optimize your content.

In this stage, you just need to optimize the ‘technical’ stuff like meta tags and URLs. This helps make it doubly clear to Google and the audience that your page is the best result.

Here’s a quick checklist.

  • Include the keyword in the title
  • Use short, descriptive URLs

This helps searchers to understand what a page is about before clicking.

Keeping things short is important because Google cuts lengthy ones in the SERPs.

  • Optimize title tag

The optimizing title tag is important because it shows up in the search results.

  • Write a relevant Meta description

Meta descriptions are not a ranking factor, but they’re still important because an engaging description can lead to more clicks and traffic.

  • Optimize images

Images can rank in Google image search which sends more traffic to your website. 

  • Use descriptive alt text

Alt text also called alternative text, is an HTML attribute used on <img> tags to describe the image. 

The purpose of alt text is to improve convenience for visitors who use screen readers. These convert page content, including images, to audio. 

  • Compress images

Compressing images makes file sizes smaller, leads to load images fast. That’s important because page speed is a ranking factor on desktop and mobile.

  • Add internal and external links

Linking to relevant internal and external resources helps visitors navigate your website easily and find more information.

4. On-page SEO tools.

Let’s check out few free tools to help with SEO. 

  • Yoast SEO

To add titles, meta descriptions, OG tags, and structured data to posts and pages.

  • Ahrefs Webmaster Tools (Free)

To find missing issues with title tags, meta descriptions, alt text across the site.

  • Ahrefs SEO Toolbar (Free)

To analyze the structure of other top-ranking pages.

  • MetaTags.io (Free)

To know how title tags, URLs, and meta descriptions will look in the search results.

  • ShortPixel (Free)

Compress and optimize images.


Follow the tips above, and your website will likely be better-optimized than the competition. Keep in mind that satisfying search intent is the most critical part. While the ‘technical’ things are also important. 

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