Facebook joined our lives in 2016. Now at this point, it is hard to imagine a life without or before Facebook or any other social media app.
Because the platform evolves continually, staying on top of Facebook statistics like demographics, usage, video, and advertising is the key.
In this article, we list the most crucial and powerful Facebook stats every marketer should know in 2021.
Powerful Facebook Stats Every Marketer Should Know In 2021
- Facebook demographic stats
- Facebook usage stats
- Facebook video stats
- Facebook advertising stats
1. Facebook demographic stats
Let’s find out in-depth about Facebook demographics and understand which segment group is more active on Facebook.
1.1 Male users — the biggest demographic group of Facebook users
In 2021, on Facebook, only 9.6% of active users are women between the ages of 18 and 24 years.
Male users between the ages of 25 and 34 years represent the most significant demographic group of Facebook users, according to Statista.
More accurately, 18.8%.
1.2. Monthly active users
Facebook is the biggest social network worldwide having Almost 2.85 billion monthly active users according to Statista.
Compared with other social networks, Facebook is the largest social app regarding the monthly active users metric:
- YouTube has 2.3 billion
- Instagram has 1 billion
- WeChat has 1.2 billion
- TikTok has 689 million
- LinkedIn has 303 million
- Twitter has 330 million
- Snapchat has 500 million
2. Facebook usage stats
Get a preview of how people use Facebook, how can businesses advertise, and how B2B and B2C marketers act on this platform.
2.1. Facebook fake & duplicate accounts
11% of Facebook’s worldwide monthly active users are duplicate accounts, and approximately 5% are false accounts, according to Facebook.
Several of these accounts are from Vietnam and the Philippines.
2.2. 70% of U.S. users log in daily on Facebook
According to a survey by Pew Research Center, 7 in 10 U.S. Facebook users visit the app at least once per day.
70% of Facebook users log in daily on the app, 17% weekly, and only 12% less frequently.
Snapchat: 59% daily, 21% weekly, 19% less frequently
Instagram: 59% daily, 21% weekly, 20% less frequently
Twitter: 46% daily, 27% weekly, 27% less frequently
YouTube: 54% daily, 29% weekly, 16% less frequently
2.3. Average spend time:
Facebook is the most popular platform, costing people to spend, on average, 2 hours and 24 minutes per day.
2.4. Facebook Groups
Facebook groups are the original tools to help people create new connections, learn things about social media and not only, ask questions, and get answers.
A recent study by Facebook shows that 1.8 billion people use Facebook groups monthly.
2.5. India – the country with the most Facebook users
India is the first country in terms of Facebook audience size having more than 320 million Facebook users.
The United States is in second place with 190 million users, followed by Indonesia with 140 million users.
2.6. Number of Facebook users in the United States from 2017 to 2025
According to research, by 2025, the number of Facebook users is expected to reach 235.15 million in the United States.
3. Facebook video stats
3.1. Video is taking over social media.
With Facebook constantly developing and offering new features, video marketing strategy has to grow, too.
According to research, 100 million hours of videos are watched on Facebook every day, so don’t waste time and create your first Facebook video.
3.2. Facebook’s video usage is increasing.
According to our study, Facebook video marketing is steadily on the rise. In 2021, Facebook videos reached values up to 15.8%, compared to last year’s Facebook metrics, with the usage of 12%.
3.3. Vertical videos increase the engagement rate on Facebook.
Depending on the account’s size, this type of video can generate an average engagement rate between 0.4% and up to 2.2%.
A caption length of fewer than 10 words can raise the engagement of your video posts to an average of 0.44%.
3.4. Live videos are on the rise!
Pre-recorded videos make up for 81.13% of the published videos, while live videos consist of only 18,87%. there’s still an increase of 55% compared to 2020, according to the study.
4. Facebook advertising stats
Every marketer wants to benchmark its marketing actions on Facebook to get more value for every dollar or minute spent on this platform.
4.1. The average CPM and CPC on Facebook
Facebook ads analysis admitted that the average CPC on Facebook ads is $0.43, while the average CPM on Facebook Ads is $5.31.
4.2. CTR has spiked in June 2020
Facebook ads study revealed that the average click-through rate on Facebook and Instagram has spiked to 3.41% in June 2020.
4.3. Facebook ads have the highest CTR
Facebook ads show that choosing to place ads primarily on Facebook is the best strategy, as the click-through rate is through the roof compared to other channels – a staggering 3.90%.
The median CTR is 2.52%.
It is really important to understand all these statistics that make Facebook the leading social media platform.
Knowing Facebook statistics can help you create a better Facebook marketing strategy, increase engagement, reach new goals for your brand in 2021 and beyond.