5 Tips to Boost Your LinkedIn Presence in 2021

LinkedIn could be the best channel to build your brand. But before maximize the benefits of the platform, you need to understand how it works, how to get the best response, and how you can use its various tools to excellent effect.

To help with this, in this post, we’ll go over 5 things that you can do to become more influential on LinkedIn, including how much you should be posting, when to post, what to post, how to take advantage of some of the LinkedIn’s cool features such as LinkedIn Live, exploring hashtags by popularity and analysis.

5 tips to boost Your LinkedIn presence in 2021:

1. Post regularly but not very much.

Maintaining consistency in the posting process is critical on LinkedIn — but posting too much can harm your presence.

Through research, influencers who post more than 50 times a month on LinkedIn see an average of 26 engagements per post, while those who post between 30-50 times a months see an average of 56 engagements, and those who post less than 30 times see even more engagements, on average.

Based on this, we advise posting at least 2-3 times a week — but no more than 30 times a month for optimal engagement.

2. Avoid using lots of automation.

Automation can be the best time-saver — but it can also be harmful to your visibility.

LinkedIn’s systems can spot when people are using automation and can hide your posts so no one will see them.

Also, if you are going to use automation tools on LinkedIn, you should still look to limit the number of posts to no more than 30 times a month as we mentioned in our last point.

3. Share Video and Visual Content.

Research shows that articles with images get 94% more total views. It’s not just for images, you can also add videos, slides, or podcasts to a post — or even documents.

Documents can be turned into carousel posts on LinkedIn. So, if you upload a series of visuals as a document, LinkedIn will display that as a carousel that users can side-swipe through.

While adding content, LinkedIn prefers users who upload their content directly to their platform, rather than posting a link to another site.

For example, if you’re posting a video, it’s better to upload it to LinkedIn, rather than posting a YouTube link.

4. Don’t just share your own content.

The 4-1-1 Rule was coined by TippingPoint Labs and Joe Pulizzi of the Content Marketing Institute.

The rule states that:

“For every one self-serving post, you should repost one relevant post and, most importantly, share four pieces of relevant content written by others.”

By this rule, don’t just share your own content, but you can also share helpful insights relevant to your audience written by others. This can be content like news and trends.

At the same time, it is also important to add your own opinion. People just like or share posts that they have read, or sometimes without even reading them. You can set yourself apart by adding your own opinions and questions within the comments.

Tell people what you think about the article, and suggest a different point of view. This can start a debate or discussion that leads you to get a lot more engagement.

5. Don’t be salesy.

Yes, you’re clearly looking to market your business. But avoid being too pushy on this in your LinkedIn posts.

Try not to post directly about your product, as it can feel like ads and turn people away. Engage in leadership-style conversations, and if people like what you’re adding, they will definitely check out your website and product offerings.

For that, it is important to build relationships and make new contacts.

LinkedIn is growing continuously and is likely to become a progressively influential platform as we move beyond the COVID-19 pandemic.

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